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Is the Pink Ribbon Breast Cancer Campaign Effective? Listen.

Has $1.5 billion been spent effectively on a breast cancer cure? If marketing could cure breast cancer, there would be a cure, says Barbara Brenner of Breast Cancer Action. A lot of money has been raised without a corresponding reduction in the breast cancer rate, she affirms. The Susan G. Komen organization – the world’s largest breast cancer charity, says it’s money well raised and well spent. Listen!

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