How to change when change is hard to do? Break the big change into small, doable steps, and then shape the path so that they can happen. Make it like gravity; inevitable.
LONG BEFORE Nike popularized “Just Do It”, my college buddy Lance and I used to say that we collectively applied ourselves to accomplish something, we’d be a formidable team.
That’s because Lance’s first inclination was to jump up and do something, and mine was to stay put and contemplate it — each by itself is insufficient, we thought, but together his robust action combined with my steadfast plan would be potent.
Well, I won’t speak for Lance, but all these years later, I’ve certainly maintained my proclivity. Too often “analysis paralysis” threatens to be my undoing.
(Can you relate?)
Take this blog for instance. I began it four years ago, give or take. About three years and seven months ago, it was clear to me that to build traffic and brand, I’d have to pick some subset of “health”, like detoxing, weightlifting, yoga, Paleo diet, or some such, and write enough compelling posts about it that I’d eventually be considered an authority on the topic.
Along the way, it would have been smart to bend to the whims of “best practices”, which proffers that you should offer readers something of value in return for their email, like an ebook entitled “101 Ways to Eat A Carrot and Live Forever”. But first you’d hafta write a series of emails automatically sent them once they “opted-in” (exchanged their email for the ebook), and that those emails would be aimed at building authority, trust and likeability.
It wouldn’t hurt for your site to look good too, by the way.
These things I knew, and I’ve wanted to do them, but… like I said… I’ve been in my default mode of analysis paralysis. I have delved into minute details, compared one guru’s advice with another, have modeled several scenarios… but have done nothing.
Where’s Lance when you need him? Read more